For performance/digital marketers as well as businesses focused on optimizing user experience and conversions of Social Ads, opening URLs in native mobile browsers rather than in-app browsers is an effective strategy. 

InApp Redirect offers a seamless solution for implementing this by integrating a simple pixel or script into your website. It provides two flexible redirection options: Direct Redirection and Consent-Based Redirection, both enhancing user experience and improving social media ads campaign performance.

InApp Redirect: Direct Redirection Flow

InApp Redirect allows you to directly guide users to native browsers:

• iOS Users: After an initial consent prompt, users who agree will be redirected automatically in the future without additional prompts. However, if they deny the redirection, the operating system will prompt them on every page they visit. If consent is provided once, future ad clicks will automatically redirect them to the native browser every time they interact with social media ads for your website.
• Android Users: Android users will receive the prompt on every page if they deny consent. Even if they provide consent, Android still prompts for redirection each time a user clicks on your ad. However, they can easily navigate back to the desired content with the prompt option, keeping the flow smooth.
• Single Page Applications (SPAs): For technologies like React/Next/Nuxt etc, where pages do not fully reload while switching the routes, the operating system prompt will appear only once, regardless of whether the user is on iOS or Android. This ensures that even in dynamic web environments, users receive a clean, uninterrupted browsing experience

Consent-Based Redirection Flow

For a more user-controlled approach, Consent-Based Redirection gives visitors the option to choose whether to open links in their native browser:

• User Consent First: You’ll provide users with an initial prompt asking for their consent to open the page in the native browser. If users decline, they won’t be prompted again in the same browsing session.
• Promotional Opportunities: To encourage consent, you can customize the banner to display special promotions or offers, creating an added incentive for users to opt for native browser redirection.

How To Add InApp Redirect Script?

Implementing InApp Redirect is straightforward. You can easily add the script or pixel through Google Tag Manager (GTM) or place it in the footer of your website. You can choose to enable the script for all pages or only for selected ones, depending on your campaign strategy and targeting requirements.

Did you know that the InApp Redirect script needs to be the last script on your site? Yes, you read that right! It won’t interfere with your website's regular experience. Instead, it loads at the very end, seamlessly giving your visitors the option to move from in-app browsers to their preferred native browsers like Chrome or Safari.

Conclusion

With InApp Redirect, improving the user experience, increasing conversion rates, and ensuring optimal campaign performance is easier than ever. Whether you choose Direct Redirection for a streamlined user journey or Consent-Based Redirection to empower users with choice, this tool provides you with flexibility and ease of use.

Ready to boost your Social Ads campaign performance and ROAS? Start using InApp Redirect today and see the difference in user engagement and conversion rates!